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Metonymy!

In Metonymy an object is designated by the name of something which is generally associated with it. Generally, Metonymy a change of name, as the name suggests in this figure of speech there is a literal change in the name of the object. This helps writers or poets to convey their message or express their thought through words which are closely related.

Eg: Hollywood (association with movie industry; The bench (Judges)

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